Do subscription pop-ups annoy readers? Absolutely.

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Do subscription pop-ups annoy readers? In my opinion, absolutely. I completely hate them. Especially when they’re hard to close.

Some key statistics on pop-ups

  • 70% of Americans say they get annoyed by irrelevant pop-up ads
  • The #1 reason why people would block a site is annoying ads
  • There are 2,000+ threads in the eBay community dedicated to annoying pop-ups

At the same time…

  • Pop-ups can double the subscription rate
  • Entrepreneur.com increased their sales by 162%, subscriptions by 86 %
  • Visual Website Optimizer upped sign-ups by 50% with a pop-up form

What’s your take?

 

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